Susan T Fiske

Stereotype research emphasizes systematic processes over seemingly arbitrary contents, but content also may prove systematic. On the basis of stereotypes' intergroup functions, the stereotype content model hypothesizes that (a) 2 primary dimensions are competence and warmth, (b) frequent mixed clusters combine high warmth with low competence (paternalistic) or high competence with low warmth (envious), and (c) distinct emotions (pity, envy, admiration, contempt) differentiate the 4 ...

How might being outcome dependent on another person influence the processes that one uses to form impressions of that person? We designed three experiments to investigate this question with respect to short-term, task-oriented outcome dependency. In all three experiments, subjects expected to interact with a young man formerly hospitalized as a schizophrenic, and they received information about the person's attributes in either written profiles or videotapes. In Experiment 1, short-term, ...

The stereotype content model (SCM) defines two fundamental dimensions of social perception, warmth and competence, predicted respectively by perceived competition and status. Combinations of warmth and competence generate distinct emotions of admiration, contempt, envy, and pity. From these intergroup emotions and stereotypes, the behavior from intergroup affect and stereotypes (BIAS) map predicts distinct behaviors: active and passive, facilitative and harmful. After defining ...

In the present research, consisting of 2 correlational studies (N = 616) including a representative U.S. sample and 2 experiments (N = 350), the authors investigated how stereotypes and emotions shape behavioral tendencies toward groups, offering convergent support for the behaviors from intergroup affect and stereotypes (BIAS) map framework. Warmth stereotypes determine active behavioral tendencies, attenuating active harm (harassing) and eliciting active facilitation (helping). ...

The compensation effect demonstrates a negative relationship between the dimensions of warmth and competence in impression formation in comparative contexts. However, does compensation between warmth and competence extend to impression management? Two studies examined whether people actively downplay their warmth in order to appear competent and downplay their competence in order to appear warm. In Studies 1a and 1b, participants selected words pretested to be high or low in warmth and ...

Expertise is a prerequisite for communicator credibility, entailing the knowledge and ability to be accurate. Trust also is essential to communicator credibility. Audiences view trustworthiness as the motivation to be truthful. Identifying whom to trust follows systematic principles. People decide quickly another's apparent intent: Who is friend or foe, on their side or not, or a cooperator or competitor. Those seemingly on their side are deemed warm (friendly, trustworthy). People then ...

Building on the Stereotype Content Model, this paper introduces and tests the Brands as Intentional Agents Framework. A growing body of research suggests that consumers have relationships with brands that resemble relations between people. We propose that consumers perceive brands in the same way they perceive people. This approach allows us to explore how social perception theories and processes can predict brand purchase interest and loyalty. Brands as Intentional Agents Framework is ...

Prediction error, the difference between an expected and an actual outcome, serves as a learning signal that interacts with reward and punishment value to direct future behavior during reinforcement learning. We hypothesized that similar learning and valuation signals may underlie social expectancy violations. Here, we explore the neural correlates of social expectancy violation signals along the universal person-perception dimensions trait warmth and competence. In this context, social ...

In recent studies, various regions of the ventral medial prefrontal cortex (vmPFC) have been implicated in at least two potentially different mental functions: reasoning about the minds of other people (social cognition) and processing reward related information (affective evaluation). In this study, we test whether the activation in a specific area of the vmPFC, the para-anterior cingulate cortex (PACC), correlates with the reward value of stimuli in general or is specifically ...

Like all perception, social perception reflects evolutionary pressures. In encounters with conspecifics, social animals must determine, immediately, whether the "other" is friend or foe (i.e. intends good or ill) and, then, whether the "other" has the ability to enact those intentions. New data confirm these two universal dimensions of social cognition: warmth and competence. Promoting survival, these dimensions provide fundamental social structural answers about competition and status. ...

The medial prefrontal cortex (MPFC) reliably activates in social cognition and reward tasks. This study locates distinct areas for each. Participants made evaluative (positive/negative) or social (person/not a person) judgments of pictured positive or negative people and objects in a slow event-related design. Activity in an anterior rostral region (arMPFC) was significantly greater for positive than for negative persons but did not show a valence effect for objects, and this was true ...

The authors present a theory of sexism formulated as ambivalence toward women and validate a corresponding measure, the Ambivalent Sexism Inventory (ASI). The ASI taps 2 positively correlated components of sexism that nevertheless represent opposite evaluative orientations toward women: sexist antipathy or Hostile Sexism (HS) and a subjectively positive (for sexist men) orientation toward women, Benevolent Sexism (BS). HS and BS are hypothesized to encompass 3 sources of male ...

Agency attribution is a hallmark of mind perception; thus, diminished attributions of agency may disrupt social-cognition processes typically elicited by human targets. The current studies examine the effect of perceivers' sexist attitudes on associations of agency with, and neural responses to, images of sexualized and clothed men and women. In Study 1, male (but not female) participants with higher hostile sexism scores more quickly associated sexualized women with first-person action ...

Social-perception dimensions may explain human-animal relationships because animals show intent toward humans (social perception's warmth dimension) and, consequently, their potential effect on humans is relevant (competence dimension). After reviewing current literature about perceptions of animals’ ascribed intentions and abilities, three studies tested the Stereotype Content Model (SCM) (Fiske, Cuddy, Glick, & Xu, 2002) and the Behaviors from Intergroup Affect and Stereotypes Map ...

Publisher This chapter presents an integrated understanding of various impression formation processes. The chapter introduces a model of impression formation that integrates social cognition research on stereotyping with traditional research on person perception. According to this model, people form impressions of others through a variety of processes that lie on a continuum reflecting the extent to that the perceiver utilizes a target's particular attributes. The continuum implies that ...