On the topic of influencer marketing , a common misconception is that influencers are *only* celebrities, tv stars, and famous artists. While it is true that members of this particular group of influencers have high visibility and reach, there are also risks associated with engaging a high visibility influencer in your marketing efforts. Some of these risks are:
There are other kinds of influencers: People regarded by the public as references for specific market verticals, think: Gamers, Youtubers, Product reviewers, locally recognized people, activists, and the list goes on and on.
By engaging with vertical influencers, you can reduce the cost of your campaign and hedge on the risk (it is better to have 100 influencers with less global prominence than one highly paid and super high international visibility.)
You can find the top influencers and key opinion leaders (KOLs) for any concept and language using the search bar above. Our technology ranks and sorts the influencers by their level of influence for the specific concept in your search query.